Types of Information Collected
i) – Non-Personally Identifiable Information / System data You may browse the PureFree website without revealing any personally identifiable information about yourself. When visitors browse the PureFree website, our servers will automatically collect and retain data regarding website usage. This information helps us understand how visitors use and navigate the website and includes things such as the popularity of each web page, how long visitors stay, and their IP address.
ii) – Personally Identifiable Information When you transact with PureFree in any way, including creating an account, purchasing a PureFree product, requesting support, you may be required to submit personal information such as your name, postal address, email address, credit card information, payment details. We will collect this information and use it to communicate with you and provide services to you. We may use it to send you periodic communication or promotional offers. You may unsubscribe from any marketing communications but clicking on “Unsubscribe” or by contacting us.
On occasion, we may offer you the opportunity to register for newsletters, competitions, promotions, and surveys, which may also require you to submit personally identifiable information. Providing these details is always entirely optional and at your discretion.
Use of Information Collected
We use the information we collect to :
- improve our website and services – enhance your experience
- improve our customer care
- process transactions
- provide you with information you request or products you order
- communicate with you about your orders, new products, special offers, resolution of any technical difficulties you may be experiencing
A cookie is a small text file that is placed on your hard disk by a web page server which enables a website to recognise repeat users. Information obtained from cookies will only be used to customise your visit and not for any other purpose. A cookie does not provide any personal information. You have the ability to accept or decline cookies by adjusting the settings on your computer.
Protection of Information
PureFree adheres to industry standards in the storage and management of your personally identifiable information. It is stored in limited access servers and we maintain safeguards to protect the security, integrity, and privacy of these servers and your personally identifiable information. All sensitive/credit information is transmitted 256 bit encrypted via Secure Socket Layer (SSL) technology.
Information Disclosure and Sharing
PureFree does not sell, trade, or transfer your personally identifiable information to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, as long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.
Further Information on Privacy
For more information about privacy issues in Australia and protecting your privacy, visit the Australian Federal Privacy Commissioners web site.